Ellie King

U is for Urban Planning60% of the global population is expected to live in cities or urban areas by 2030, and this number is only set to increase. Urban lifestyles are also some of the most carbon-intensive and environmentally damaging, with cities being responsible for 70% of carbon emissions according

N is for natural solutionsNatural solutions aim to redesign problems in our current culture, as inspired by the natural processes that have allowed life to flourish for millions of years. Nature is a great teacher, from biomimicry to working with natural cycles in the earth, and using natural solutions aim

G is for GreenwashingGreenwashing is a business strategy used by companies to portray themselves or their products as more sustainable or environmentally beneficial than they really are. For example, a company might market one ‘green’ product or initiative to signal their concern for environmental issues to their customers, without fully

An A-Z for those wanting to learn more about sustainability; concepts, applications and definitions to start the discussion!